The Story Behind The Color: A wink and nod to one of the most gorgeous beaches along our South Carolina coastline, Isle of Palms, or as the locals call it “IOP”. Growing up in Charleston with two sisters and a single mom, it was pretty common for us to escape to the beach as often as we could. Mom would roll down all the car windows, turn on John Cougar Mellancamp through the cassette radio and we’d sing all the way to IOP. This sheer, milky pink is a soft and sweet , just like the memories made on the beach with my family. It’s a color that goes with all skin tones, occasions, and especially weddings. The perfect shade for any bride or conservative color connoisseur.
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